There’s no one-size fits all rule but here are some guidelines.
- If you post daily, try to get your posts up early in the morning. This will put you in better stead than someone who posted at 11:00 PM the night before, since their post will likely be buried in the morning by all the new posts that come out. Since their post goes to the bottom of the heap, that means your post goes on top. It’s common sense really.
- If you post weekly or bi-weekly, pick a day of the week that isn’t already so crowded. Monday’s and Friday’s are usually bad days since there’s already a flood of activity on blogs and news wires. Tuesday and Thursday, again in the morning, seem to be the best times for most weekly or bi-weekly posters. There’s not as much competition for attention then.
- Ignore number two and post on weekends. Why? Since many bloggers take the weekend off, it might give your blog a chance to land on the radar of bored readers looking for something new.
- If you post monthly, don’t post on the first or last day of the month. Once again, there’s just too much competition. Any other day, using the above guidelines, should be fine.
If you’re in a situation where you can’t physically access a computer or post during these times, see if your blogging platform supports post scheduling. If so, set your posts to publish according to your desired schedule and don’t worry about it.
If you blog in a field where there’s some specific reason to post at a time that’s dictated by circumstances, do what you have to do. Also check your own statistic pages to see when readers are most active on your blog. Your audience may live by a different set of rules.
I normally post on Sunday mornings. How about you?
